A single device,
a world of content!
What is HbbTV;
Hybrid broadcast broadband TV (or “HbbTV”) is a global initiative aimed at harmonizing the broadcast and broadband delivery of entertainment services to consumers through connected TVs, set‐top boxes and multiscreen devices.
The HbbTV specification is developed by industry leaders to improve the video user experience for consumers by enabling innovative, interactive services over broadcast and broadband networks
The future of TV is hybrid
The future of TV is hybrid
HbbTV Business Case
More than just entertainment
Explore products, tools and solutions tailored around the optimization of your media content:
Media Library
Interactive media hosting platform for all content needs, powered by HbbTV technology!
Addressable TV
Innovative advertising solutions, combining optimal placement with uninterrupted broadcast!
Audience Measurement
Delivery of television audience measurements and statistics,
in real-time!
Media Library
Partnered TV stations have the option of hosting an interactive Media Library (a.k.a. Red Button) for their audience.
This service allows for VoD content broadcast, as well as supporting a wide range of interactive webpages and applications, including additional advertising placements (Banners, Pre-Roll/Mid-Roll ads, etc.).
Addressable TV
Addressable TV refers to the practice of serving different ads to different viewers of the same video programming,
based on their demographic, behavioral, and geographic data.
This enables advertisers to create customized ad experiences,
catering to the unique needs and interests of individual viewers
and providing an ever-increasing amount of benefits to their audience.
Advertising
content delivery,
without interruptions!
HbbTV technology enables delivery of marketable content alongside the TV broadcast with no interruptions, while accommodating a wide variety of display formats.
Advantages of advertising through Addressable TV
With the introduction of the new hybrid services, a new way of commercial exploitation was created,
with targeted possibilities for promoting advertising messages on the big screens, with precision and exactly measurable.
Hybrid Television was launched in Greece in December 2017 by our company
In the first month, approximately 10,000 TV sets were activated
and by the end of 2018 the number of HbbTV capable devices exceeded 350.000.
According to statistics, about 1.500 televisions are activated every day.
Based on statistics, television stations that offer hybrid services increase the time spent by the viewer on their channel.
A bridge connecting TV and Digital Media
Addressable TV services bring fragmented inventories back together, enabling campaigns to take complete advantage of high-quality TV content, served in the comfort of the living room, regardless of device.
Customizable content delivery with Geo-Targeting
With the application of Geo-Targeting, a campaign may contain variations tailored to specific regions, optimizing delivery and performance to it's fullest.
A Multitude of Targeting Vectors
Audience Measurement
SmartTV Apps
Television transcends into an interactive medium,
sporting an ever-increasing amount of media services!
We develop specialized SmartTV applications,
working closely with some of the top digital device manufacturers in the market.
About us
The company, being the first in the Greek area, to be active in hybrid television, potentially, has the prospect of leading, determining the developments of the sector and capturing the lion’s share of the market. Having already successfully operated in northern and central European countries, it has the relevant know-how to implement the services it plans.
The company is active in the field of providing services for hybrid television based on the HbbTV, standard, providing combined benefits of data transmission via the Internet and via satellite and terrestrial broadcasting. Some of these benefits are interactivity, personalized viewing and high definition content. Indicative applications of HbbTV hybrid television are the VoD (video on-demand) service, enriched Teletext 2.0 service with video and images, live information service.
It should be noted that the company has significant know-how in the HbbTV hybrid television industry and extensive experience in the field of investments and business initiatives. This is credited to the owner of the company, Mr. Emmanuel Lapidakis, whose companies have already been active for more than 10 years in the provision of HbbTV services in many European countries.
The company has a presence in many European countries, such as Germany, Poland and the Netherlands and has cooperated with more than 75 television stations pan-European.
Finally, our company is a permanent interlocutor of leading manufacturers of smart devices such as SAMSUNG and LG, with whom it has had a close cooperation in recent years.
Our headquarters is located in the Science and Technology Park of Crete at the facilities of the ITE Technology and Research Foundation.
Hellenic Businees Registry no.: 156949327000
Departments
Employees
Partners
About us
Departments
Employees
Partners
AnixeNet is the leading company in activity regarding HbbTV (Hybrid broadcast broadband TV) technology in the Greek region.
In 2017, we brought the Media Library (a.k.a. Red Button) service in Greece for the first time, in cooperation with ERT TV station.
News
20/05/2025
Testing phase of AGF Data Integration from HbbTV has been initated in Germany.
The test integration of AGF return path data from HbbTVs begins in Germany.
AGF Videoforschung initiated a trial incorporating feedback data from compatible HbbTV devices and Sky Deutschland to achieve more accurate measurement of television and video consumption.
The experiment involves 100 broadcasters and aims to improve audience metrics by combining usage data with traditional statistics. A successful implementation could lead to broader adoption of the method in Germany.
10/01/2025
Regional TV Station Star Central Greece joins the AnixeNet partners network!
High Definition broadcast along with video on demand are now available as services to viewers of Star Central Greece, through the expertise and support of AnixeNet.
10/01/2025
Ena Channel advances to the Hybrid age!
AnixeNet further expands their collaborations on regional television.
Since January 10 2025, Ena Channel provides access to it's own hybrid environment. Viewers are able to navigate through the station's media archives, as well as enjoy High Definition content at the press of a button.
04/10/2024
Kriti TV station
acquires their own
"Red Button"!
Kriti TV station is the first regional TV station in Greece that provides the HD Linear Programme service through hybrid television.
This service is available to the public starting on 01.10.2024.
03/10/2024
New BlueSky
Media Library App
for LG TVs!
Development of the BlueSky Media Library App has been completed, and the app is available for LG TV devices. Soon to be released for Samsung TVs, as well as Android devices.
18/09/2024
Proof of Concept for TV devices with DVB-I support!
Soon the first test-ready TV sets will circulate for live television content broadcast through DVB-I!
22/08/2024
The first subtitles
arrived for HbbTV VoD
on BlueSky TV station
BlueSky TV's hybrid platform upgrades the viewing experience of their audience!
19/07/2024
AnixeNet – ALTER EGO MEDIA cooperation breaks new grounds
We are happy to announce the news of our extended cooperation with Mega TV station, and share with you some of the highlights regarding the release of the new HbbTV Media Player on the hybrid platform of Mega TV.
10/06/2024
Thumbnails, Subtitles, DRM Support now available
The television viewing experience has evolved!
Now, the hybrid content platforms include tools for easier content access, as well as content protection functionalities.
15/02/2024
Welcome
Rotana Media Group
AnixeNet expands operations to the Saudi Arabia region!
We are thrilled to announce our collaboration with Rotana Media Group!
12/02/2024
Α.Ι.-Supported
Subtitle Generation
AnixeNet now provides the ability to generate subtitles utilizing Artificial Intelligence!
Some of the bigger challenges regarding subtitles are a firm grasp on the language they are asked to write for, as well as the time required to implement the script on video, with correct timing, quality control, etc.
10/02/2024
Video Player
with Thumbnail support
Now, the viewer can not only navigate freely during the shows that interest him, but also has a visual point of reference with the use of images (thumbnails) that are automatically generated by the respective material.
Thus, the viewer is able to immediately pick up a Video on Demand from the point where they left off, while also being able to easily navigate to the points that interest them the most.
10/07/2020
Second version
of Hybrid TV for ERT - ERTFLIX
06/05/2020
Installation of HbbTV
at SKAI TV station
09/12/2017
First version of Hybrid TV application for ERT
After Germany and the installation of hybrid television in television stations there, Anixe.net is also coming to Greece in cooperation with the public broadcaster ERT.
ERT chooses Anixe.net as a contractor to provide hybrid services to its channels.
Anixe.net with extensive experience in the development of HbbTv , standard services, brings hybrid television to Greece and ERT offers it, freely and free of charge for everyone.
In collaboration with leading BRAND NAMES, such as LG ,SAMSUNG or SONY, Anixe.net essentially unlocked , the service in Greece and gave all of us the opportunity to enjoy this new service freely and free of charge.
Since December 2017, ERT viewers have been able to access hybrid television services, simply by pressing a button.
The RED BUTTON is not just another button on the remote control, but a new world of services and information.
News - Sports - Weather - Stock Market - Movies - 24 plus - Live Voting - and many more features that the Hybrid TV world provides.
Anixe.net , in collaboration with ERT , is constantly developing new features and integrating them into HbbTV.
Our Clients
National
State
Regional
Cyprus
International
Rotana TV Network
2024
Frequently Asked Questions
Hybrid Broadcast Broadband TV (HbbTV – Hybrid Broadcast Broadband TV) is a new broadcast standard that allows online services to be integrated or connected to broadcast television.
It is aimed at users who have an internet-connected television (Smart TV).
With Hybrid TV, users can access a variety of online services, such as:
- Catch-up Video
- Live Streams
- Video on Demand (VoD) platforms
- Program-related Applications
among other rich services, directly on their TV – in a seamless experience.
HbbTV services are activated by pressing the “Red Button” on the remote control.
Users explore services with traditional navigation keys (including the OK key and colored remote control keys).
The current version of the HbbTV specification also includes support for “adaptive streaming” of video over a broadband connection, thus ensuring the best possible result on your screen.
For more information about HbbTV, visit www.hbbtv.org.
First check that:
- The TV software is updated to the latest version.
- The TV is connected to the Internet.
- Channels have HbbTV service available.
- In the TV settings, the corresponding setting for HbbTV is activated.
For LG TV, please follow these steps:
- Press the “Home” button on the remote control > Select “Setting” > Select ”Programme” > Change “HbbTV” to ON.
- For your LG TV model information, please visit: http://www.lg.com/sg/tvs | Email: lgesg@lge.com
For Panasonic TV, please follow these steps:
- Press the “Menu” button on the remove control > Select “Setup” > Select ”Data Service Application” > Change “HbbTV” to ‘Auto Start On’
- For your Panasonic TV model information, please visit: http://www.panasonic.com/sg/consumer/television.html | Email: service@sg.panasonic.com
For Philips TV, please follow these steps:
- Press the “Settings” button on the remote control > Select “All Settings” > Select ”Channels” > “HbbTV Settings” > Change “HbbTV” to ON
- For your Philips TV model information, please visit: https://www.philips.com.sg | Email: support_tv_sg@r-logic.com
For Samsung TV, please follow these steps:
- Press the “Home” button on the remote control > Select “Setting” > Select ”Broadcasting” > “Expert Settings” > “HbbTV Settings” > Change “HbbTV” to ON
- For your Samsung TV model information, please visit: https://www.samsung.com/us/support/answer/ANS00062253/ | Email: support_tv_sg@r-logic.com
For Sony TV, please follow these steps:
- Press “Home” button on the remote control > Select “Settings” > Select ”System Settings” > “Channel Set-up” > “Digital Set-up” > Interactive Applications Set-up > Change “Interactive Application” to ON
- For your Sony TV model information, please visit: https://www.sony.com.sg/bravia | Email: sg.cicenquiry@ap.sony.com
Yes. HbbTV ads are displayed on television screens, and are as such subject to not only AnixeNet’s current Terms and Conditions, but also the EU’s Television Broadcasting Standards. Due to this, AnixeNet enforces an approval process for all advertising content that is broadcast on TV through our ad network.
You are not required to spend a minimum amount. This means you may spread your budget across different ads without any minimum commitments.
Only one price is set, and that is the “Floor Price”; higher pricing may come as the result of higher “bids” during the advertising delivery process.
Ad Banners are on display for a maximum of 10 seconds. The length of video ads is varied, depending on the ad video format and duration.
Yes, you may have your ads be displayed over any number of TV stations, provided they support the HbbTV broadcasting standard.
On certain TV stations, HbbTV ads may appear during designated linear ad blocks, without interruption.
However, we have developed a fail-safe ad delivery method that relies on viewer interaction, to ensure that viewers will see the ad content provided.
Ready for the Digital era?
Contact us and let's cooperate
for the betterment of your advertising capabilities!
Ready for the Digital era?
Contact us and let's cooperate
for the betterment of your advertising capabilities!